A concept currently in production for its global premiere in Canada January 2025
PHENOMENA: The Exhibition is an immersive and interactive exhibition that delves into the fascinating world of illusions. From optical illusions to cognitive distortions, this exhibition aims to educate and engage visitors of all ages by unraveling the mysteries behind how our brains interpret the world around us.
The charm of science emerges as magic, an unexpected surprise. At PHENOMENA: The Exhibition, magic is investigated and the natural mechanisms behind certain apparent wonders are revealed. The trick is explored through a path dedicated mainly to children, who are naturally capable of transforming surprise into a desire to understand, using a method that has many pre-scientific and creative characteristics. Naturally, it is also an opportunity for those adults, parents, and teachers, etc., who have and continue to nurture the child within each of us.
key experiences
MIRROR MAZE
Navigate through a labyrinth of mirrors that will leave you questioning your sense of direction.
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ROTATING VORTEX
Experience the disorienting effects of a spinning tunnel that plays with your balance and perception.
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MAGNETIC PENDULUM
Get inside and experience the mesmerizing motion of a pendulum influenced by magnetic forces.
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PHOTO OPPORTUNITIES
Capture the mind-bending moments in the Zero Gravity Room, Ames Room, and at the Magic Table!
exhibition specs
Size: Flexible from 5,000-10,000 sqft*
Optional projection gallery and virtual reality experience
10+ foot ceilings required
PHENOMENA is a traveling exhibition produced and toured by
Hereleb, Extramuseum, Science Centre AHHAA, and Dala Projects.
tour itinerary
January 13 - March 26, 2025
TELUS Spark Science Centre,
Calgary, AB, Canada
AVAILABLE
April - September 2025
RESERVED
Fall 2025 - Spring 2026
AVAILABLE
Summer 2026 and onward