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PHENOMENA: The Exhibition is an immersive and interactive exhibition that explores the science of illusions. From optical illusions to cognitive distortions, this exhibition aims to educate and engage visitors of all ages by unraveling the mysteries behind how our brains interpret the world around us.


PHENOMENA: The Exhibition is a traveling exhibition produced and toured by Hereleb, Extramuseum, and Dala Projects in collaboration with Science Centre AHHAA.
key experiences
MIRROR MAZE
Navigate through a labyrinth of mirrors that will leave you questioning your sense of direction.
ROTATING VORTEX
Experience the disorienting effects of a spinning tunnel that plays with your balance and perception.
VIRTUAL REALITY
Inspired by MC Escher, this experience is the only standalone virtual reality platform in the world!
PHOTO OPPORTUNITIES
Capture the mind-bending moments in the Zero Gravity Room, Ames Room, and at the Magic Table!

exhibition specs
Size: Flexible from 6,500-10,000 sqft*
10+ foot ceilings required
tour itinerary
EXHIBITION PREMIERE:
January 13 - March 26, 2025
TELUS Spark Science Centre,
Calgary, AB, Canada
April 16 - September 1, 2025
Saskatchewan Science Centre,
Regina, SK, Canada
AVAILABLE
Fall 2025 and onward












illusions await you
Step into a realm where science and magic intertwine in PHENOMENA: The Exhibition. This enchanting journey reveals the secrets behind illusions, transforming the ordinary into the extraordinary and sparking wonder in visitors of all ages. With every twist and turn, this immersive experience blurs the line between the mystical and the scientific, leaving audiences captivated and curious for more.