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A concept currently in production for its global premiere in Canada January 2025

PHENOMENA: The Exhibition is an immersive and interactive exhibition that delves into the fascinating world of illusions. From optical illusions to cognitive distortions, this exhibition aims to educate and engage visitors of all ages by unraveling the mysteries behind how our brains interpret the world around us.

 

The charm of science emerges as magic, an unexpected surprise. At PHENOMENA: The Exhibition, magic is investigated and the natural mechanisms behind certain apparent wonders are revealed. The trick is explored through a path dedicated mainly to children, who are naturally capable of transforming surprise into a desire to understand, using a method that has many pre-scientific and creative characteristics. Naturally, it is also an opportunity for those adults, parents, and teachers, etc., who have and continue to nurture the child within each of us.

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key experiences

MIRROR MAZE

Navigate through a labyrinth of mirrors that will leave you questioning your sense of direction.

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ROTATING VORTEX

Experience the disorienting effects of a spinning tunnel that plays with your balance and perception.

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MAGNETIC PENDULUM

Get inside and experience the mesmerizing motion of a pendulum influenced by magnetic forces.

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PHOTO OPPORTUNITIES

Capture the mind-bending moments in the Zero Gravity Room, Ames Room, and at the Magic Table!

exhibition specs

Size: Flexible from 5,000-10,000 sqft*

Optional projection gallery and virtual reality experience

10+ foot ceilings required

PHENOMENA is a traveling exhibition produced and toured by
Hereleb, Extramuseum, Science Centre AHHAA, and Dala Projects.

tour itinerary

January 13 - March 26, 2025

TELUS Spark Science Centre,

Calgary, AB, Canada

AVAILABLE

April - September 2025

 

RESERVED

Fall 2025 - Spring 2026

 

AVAILABLE

Summer 2026 and onward

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